A problem that rarely gets the attention it deserves—digital transformation in the agriculture sector.
Why does it cost more to move vegetables from Mindanao to Luzon than to import them from Vietnam?
In our Tech Tribe Podcast episode, I sat down with Engr. Ivan Chavez to talk about a problem that rarely gets the attention it deserves—digital transformation in the agriculture sector. From logistics to farmer demographics, our discussion uncovered some tough truths that impact every Filipino.
The Process: Looking Beyond the Farm
Engr. Ivan opened with a stat that hit hard: the average Filipino farmer is now over 50 years old. That’s not just a number—it’s a warning.
Farming is aging. And unless the younger generation sees a future in agriculture, we’re looking at a slow decline of one of our most essential industries. That’s why he emphasized something simple but powerful:
We need to remind people that farmers bring food to our tables.
But it’s not just about getting people into farming—it’s about making it sustainable.
We explored how transporting agri-products across the country costs more than importing them. That’s a massive problem. It’s not just a logistics issue; it’s a structural one. And the fix isn’t just better roads or cheaper shipping—it’s smarter systems. Real-time data on crop supply, digitized logistics, direct market access—these are all part of the digital transformation in agriculture sector we need.
The Outcome: A Wake-Up Call and a Challenge
This conversation wasn’t just about what’s broken. It was about what can still be built.
Engr. Ivan believes the next generation can still turn things around—if we guide them. If we show them that tech, purpose, and agriculture can work together.
Moving Forward: Let’s Talk About Farming Differently
This is the kind of dialogue we need more of. The kind that doesn’t romanticize farming—but rethinks it. If you care about food, sustainability, or the future of rural development, join the conversation.
Listen to the episode on Tech Tribe Podcast. Let’s help shape the future of agriculture, together.
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